SMB Cloud Business Solutions Blog

Promoting A Service Through Twitter- Is This Spam?

If it's not obvious already, we here at Mosaic Technology don't like email spam very much. If we did, we wouldn't be offering Google Postini Services to clients at discounted rates. With today's trend of internet marketing and the massive explosion of Social Media, companies both large and small have been pushing their products through sites such as Twitter, Facebook, LinkedIn and many more. In fact, we've been riding the wave and have been posting on Twitter as well (@StopEmailSpam). This brings me to my question - are we spamming you when we promote our services on Twitter? My answer to this question is simply, "no".

Unlike email, Twitter is an open forum. Unless your profile is private, you're pushing information out to the world. Twitter is meant to be open, shared, and free. We often post notices of Free Trials on our page, as well as "RT" funny posts we read about email spam on Twitter. Other than that, we specifically look for users that are having problems with email spam, and reach out to them offering them help and free Postini Trials. While this could be considered "spammy" it's not truly spam. Users are posting information on to this open forum, which they fully know is visible to the whole Twitter community. It can often be information that the user did not originally ask for, however, by posting on an open forum, they leave themselves open for other posts on the open forum. It's interesting, and I can see how some can consider it as spam. However, in no way is it dumping unwanted information into something that is meant to be private, like an email address. Really interested in hearing your thoughts on this... Please, leave comments and let us know what you think.